But by then the end was in sight: Giuffrida had sold the business the previous year, and it did not fare well under later owners. In 1989, Hilltop grossed $60 million, serving more than 2 million hungry diners.
Despite the restaurant’s impressive size (at 20,000 square feet, it could accommodate up to 1,400 patrons), the porches were often lined with customers waiting to get in. Hilltop Steak House was founded in 1961 by a butcher named Frank Giuffrida, and it was popular from the start.
In its prime, Hilltop Steakhouse was regularly listed among the busiest restaurants in the world. And the profits? They were biggest of all. The rooms were big, the drinks were big, and the food was big (the standard-size sirloin was 18 ounces, but much larger cuts were available as well). Dining rooms were named after places like Kansas City, Dodge City, and Sioux City. There were “Wanted” posters and bull horns on the walls. There was no mistaking the type of experience that awaited after you drove past a pasture of fiberglass cows and turned in at the 68-foot-tall cactus sign. But even among those eye-catching neighbors, Hilltop Steak House stood out.
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